The Story Behind Our Logo

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Every piece of our logo tells a part of our story.

It all started in 2022 with a sketch by our Graphic Design Vice President, Christine Lee — a fun, creative way to capture the heart of our team. What emerged was a rocket ship, but not just any rocket.

We live and build in the Bay Area, so we wanted to reflect that in the design. The rocket’s shape and details give a subtle nod to the Golden Gate Bridge, grounding our identity in the place that inspires us daily.

But the real star of the show? Teddy, our founder's mini schnauzer. He's our unofficial mascot, always around during brainstorms and late-night sprints. So naturally, we made him the pilot of our rocket. Who better to lead the way?

And speaking of rising stars — a huge congratulations to Christian, who will be starting as a freshman at RISD in Fall 2025! We couldn’t be prouder and can’t wait to see where her creativity takes her next.

Our logo is a little quirky, a little local, and totally us.
It reminds us to stay curious, stay scrappy, and never stop exploring.